Custom Wrapped
Body Wraps – Should Tanning Salons and Spas Offer Them?
The Market
Tanning and day spa business owners are constantly faced with changing customer demands that affect their business choices. What can the tanning industry do to prepare for these changes and the inevitable peaks and valleys of the seasons? What services could be added to a tanning or day spa that could improve their customer loyalty, and keep their income steady throughout the year? In an industry where the customer is looking for solutions to help them look younger and feel better, what else can be offered?
Profit Potential
The profit potential for adding body wraps to tanning and spa salons is enormous for the average business owner. The price a customer pays for the body wrap service can vary greatly throughout different parts of the country. On average, a single body wrapping session can range from $30 to $150. A small to medium sized salon or spa can easily average 20 wraps per week once the business is established. Using an average price of $55 dollars per wrap, a salon owner could expect to generate an additional $50,000+ annually. Tanning salons and day spa’s which utilize body wraps to their full potential can easily double their earnings.
Special Case Profit Potential
If you are in the position to add such a service to your spa or salon, be on the lookout for a special profit possibility. A small number of body wrap wholesalers offer a generous referral program for salons and spas whom have others retailers within their realm of influence. Some marketing programs will pay as much as a 15% commission on the net sales of those salons or spas you might refer, and you could be guaranteed that percentage for life! This income opportunity is tremendous, because it builds off the principles of network marketing, yet, paradoxically is utilized in a business to business hierarchy. If you are so lucky as to find an opportunity such as this one, join immediately.
How to Choose a Body Wrap Supplier
The initial investment to get started in the body wrap and spa services can range from as little as $35 dollars to over $10,000, depending on the type of body wrap used, space, equipment, supplies, and whether or not training is necessary. Many business owners don’t do their research when choosing a body wrap supplier and it can be a costly mistake. When looking for the correct business be sure to find answers to the following questions:
1) Is the product reputable?
You should be able to do a simple internet search of the company or product name to see if others are having success using it or not. You can also check with the Better Business Bureau to ensure that no complaints have been submitted.
2) Are there inventory requirements?
Some wholesalers will require you to carry their items in bulk inventory, but if you do your research, you will find that not all do. Find the wholesalers who allow you to order at will, so that you don’t get stuck holding the bill should something unexpected go wrong.
3) Does the wholesaler pay referrals?
There are some wholesalers who implement marketing programs for their vendors. These programs can pay huge dividends for the business owner who has the opportunity to refer others. Look and pay special attention to this aspect of the body wrapping industry, as it could mean the difference between success and failure.
The Wrap Up
Body wraps have been around for thousands of years, dating back to the Ancient Egyptians. They are a proven, powerful, product that can be implemented in tanning salons, day spas, or massage therapy clinics. But, if you are going to use them, do your research. Don’t pay thousands for a product that is not worth it. Make your dollars by presenting the product well, using your business sense, and utilizing great service.
About the Author
To enable your salon, spa, or massage business to double its yearly earnings, visit Body Wraps for Businesses and join today!
Brandon Walsh is an expert in the body wrapping industry, and is a professional marketer and distributor of It Works! herbal body wraps nationwide.
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